Vice President, Marketing & Communications
Overview
Vice President, Marketing & Communications
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We're seeking a future team member for the role of Vice President, Marketing & Communications to join our Wealth Management Product Marketing team. This role is located in New York, NY with a hybrid work arrangement.
In this role, you'll make an impact in the following ways:
• Craft compelling content in a writing style that how UHNW investors consume content today: concise, headline-driven, highly visual and "commercial" with a strong call to action.
• Build and own a comprehensive roadmap and calendar of new content to be developed based on approved marketing plans/campaigns, timely themes and business needs by collaborating with subject matter experts, investment professionals, client-facing teams, marketing team members and other stakeholders.
• Manage quality of content and style, and a tone and manner guide.
• Constantly evaluate what is working; topic(s), format(s), length, description, etc. so that all content is being optimized.
• Provide writing, editorial and proofreading support and expertise across a variety of channels and media, including the Wealth Management public site, thought leadership reports, white papers, web articles, podcast/video scripts and outlines, talking points, conference communications, presentations, emails and social media, with a focus on driving engagement and producing leads.
• Ensure all content follows the team's Content Guide parameters and adheres strictly to the Content Approval and Archiving process.
To be successful in this role, we're seeking the following:
• Bachelor's degree and a minimum 10 years' financial writing experience, ideally in an UHNW environment.
• Superior writing, copy-editing and proofreading skills, as well as the ability to translate complex topics into reader-friendly copy and produce engaging content on challenging financial subjects. Demonstrated ability to think "digital first."
• Strong leadership and interpersonal skills, a team-orientation, and the ability to develop trusted relationships across a global, complex firm.
• Ability to handle multiple priorities concurrently, produce quality work under tight deadlines, and move projects forward with minimal direction.
• Understanding of financial markets, investment topics and the needs and goals of UHNW investors, family offices and institutions.
• Past experience as a content creator for a financial publication is a plus.
At BNY, our culture speaks for itself. Here's a few of our awards:
• America's Most Innovative Companies, Fortune, 2024
• World's Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability: IN - 100% score, 2023-2024
• "Most Just Companies", Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $97,000 and $179,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
EEO Statement:
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
